Redesigning the shopping experience to simplify decision making and increase conversion
→ +3pp PDP conversion rate → +$115K MXN incremental revenue
E-commerce Experience & CRO
Scaled TikTok from an awareness platform into a meaningful revenue channel
→ Achieved 11.9 ROAS → Drove 12% of total revenue contribution
Tik Tok Ads Growth Strategy
360° Campaign Advent Calendar
Led a 360° campaign that sold out in 4 weeks and scaled brand visibility
→ 100% sell-out 457 units → +4.2M impressions +251% vs forecast
Brand Positioning & Growth Strategy meaning
Positioning meaning for modern beauty consumers
→ $1.17M MXN in revenue generated →3,500+ units sold across portfolio